Master Pay-Per-Click Advertising with Google Ads

Unlock the full potential of Google Ads and drive measurable results for your business or career with our Google Ads PPC Course at MSA Digital Skills. Designed for beginners and professionals alike, this comprehensive course covers everything from setting up your first campaign to advanced optimization techniques.

Why Learn Google Ads?

Google Ads is one of the most effective online advertising platforms, enabling businesses to reach their target audience precisely when they are searching for products or services. Mastering PPC advertising can significantly enhance your marketing efforts and deliver high ROI.

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"I wanted to move forward, but where do I start?"
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"There is always someone willing to learn what you know."
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Course Highlights

Introduction to Google Ads

  • Overview of pay-per-click advertising
  • Understanding the Google Ads ecosystem

Account Setup & Campaign Creation

  • Setting up your Google Ads account
  • Choosing campaign types: Search, Display, Shopping, Video, and App

Keyword Research & Targeting

  • Tools and strategies for effective keyword research
  • Understanding match types: Broad, Phrase, Exact, and Negative keywords
  • Audience segmentation and targeting

Ad Copywriting & Design

  • Crafting compelling ad headlines and descriptions

  • Creating engaging visuals for display ads

  • Best practices for ad extensions

Budgeting and Bidding

  • Setting daily budgets and bid strategies

  • Understanding cost-per-click (CPC) and quality score

Performance Tracking & Analytics

  • Using Google Analytics to measure campaign success
  • Analyzing key metrics like CTR, CPC, and Conversion Rate

  • Generating actionable insights from reports

Enroll Today!

Take your advertising skills to the next level with our Google Ads PPC Course at MSA Digital Skills. Whether you’re starting from scratch or looking to refine your expertise, this course has everything you need to excel.
Abhishek Sharma

Course Highlights

Hands-On Training

Gain practical experience by working on live campaigns. Our course includes real-world projects, assignments, and access to premium tools, ensuring you can confidently manage PPC campaigns after completion.

Sign up Today