Digital Marketing Course
Digital Marketing course covers the use of digital technologies and the Internet to promote brands in Laxmi Nagar, East Delhi. It is a very broad concept that includes many different forms and methods. Nowadays more and more people are choosing digital marketing as a career. Working in the digital marketing field is a rewarding experience. There are many high-paying positions available at leading companies in this sector. It is also helpful for those who are starting online business. MSA Digital Skills
Get Digital Marketing Training Course from MSA Digital Skills Digital Marketing Institute in Laxmi Nagar East Delhi
UNIT 1:- Digital Marketing Overview
- What is marketing?
- What is Digital Marketing?
- Understanding Marketing Process
- Why Digital Marketing wins over traditional Marketing?
- Understanding the Digital Marketing Process
- Increasing Visibility/Visitors/Targeted Traffic
UNIT 2:- Website Planning & Creation (Dynamic & Responsive)
- Understanding Internet and web
- Domain names & domain extensions/Hosting
- Different types of web servers/Websites
- Building website using CMS in Class
UNIT 3:- Email Marketing
- What is email marketing?
- How email works?
- Types of email marketing- Opt-in & bulk emailing
- What is opt-in email marketing?
- Setting up email marketing account
- Best platforms to do opt-in email marketing
UNIT 4:- Digital Promotion( PPC Advertising Google AdWords )
- Google Ad Words/Ad words account structure
- Creating Search Campaigns
- Understanding keywords/Creating ads
- Creating Display Campaign/Optimizing
- Remarketing
UNIT 5:- Google Analytics
- Introduction to Google Analytics-
- How Google analytics works
- What is link tagging/filters & segments
- How to view customized reports
- Monitoring traffic sources
- Taking corrective actions if required
UNIT 6:- Social Media Marketing
- What is Social Media?
- Understanding the existing Social Media paradigms &Pychology
- How social media marketing is different from others
- Forms of Internet marketing
- Facebook marketing
- LinkedIn Marketing
- Twitter Marketing
- Video Marketing
UNIT 7:- Online Display Advertising
- What is Online Advertising?
- Display Advertising/advertising
- What are Payment Modules?
- Companies that provide online advertising solution
- Creating Banner Ads Using Tools
UNIT 8:- E-commerce Marketing
- What is E-commerce?
- Payment Gateways, Merchant Accounts & Logistics for physical goods.
- Integrating Woo commerce and setting up an ecommerce store on WordPress.