Master Pay-Per-Click Advertising with Google Ads

Unlock the full potential of Google Ads and drive measurable results for your business or career with our Google Ads PPC Course at MSA Digital Skills. Designed for beginners and professionals alike, this comprehensive course covers everything from setting up your first campaign to advanced optimization techniques.

Why Learn Google Ads?

Google Ads is one of the most effective online advertising platforms, enabling businesses to reach their target audience precisely when they are searching for products or services. Mastering PPC advertising can significantly enhance your marketing efforts and deliver high ROI.

"I wanted to move forward, but where do I start?"
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"There is always someone willing to learn what you know."
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Course Highlights

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Introduction to Google Ads

  • Overview of pay-per-click advertising
  • Understanding the Google Ads ecosystem

Account Setup & Campaign Creation

  • Setting up your Google Ads account
  • Choosing campaign types: Search, Display, Shopping, Video, and App

Keyword Research & Targeting

  • Tools and strategies for effective keyword research
  • Understanding match types: Broad, Phrase, Exact, and Negative keywords
  • Audience segmentation and targeting

Ad Copywriting & Design

  • Crafting compelling ad headlines and descriptions

  • Creating engaging visuals for display ads

  • Best practices for ad extensions

Budgeting and Bidding

  • Setting daily budgets and bid strategies

  • Understanding cost-per-click (CPC) and quality score

Performance Tracking & Analytics

  • Using Google Analytics to measure campaign success
  • Analyzing key metrics like CTR, CPC, and Conversion Rate
  • Generating actionable insights from reports

Enroll Today!

Course Highlights

Hands-On Training

Gain practical experience by working on live campaigns. Our course includes real-world projects, assignments, and access to premium tools, ensuring you can confidently manage PPC campaigns after completion.

This course from MSA Digital Skills is your fast-track to mastering Google Ads Pay-Per-Click (PPC) advertising, teaching you how to run ads that actually convert and optimize campaigns effectively.

The course is taught by Abhishek Sharma, a digital marketing expert known for simplifying complex concepts into actionable steps.

Classes are held at Laxmi Nagar, Delhi—a hub for learning and professional development in digital skills.

  • Beginners wanting to start a career in digital marketing

  • Business owners looking to grow online

  • Marketing professionals aiming to boost PPC campaign performanc

  • Setting up Google Ads accounts and campaigns

  • Keyword research and targeting

  • Writing compelling ad copy

  • Budgeting and bidding strategies

  • Tracking performance and optimizing campaigns

Unlike generic courses, this one focuses on practical, hands-on learning—you don’t just watch; you implement campaigns and see results in real time.

  • Unique approach: Simplified concepts + real campaigns

  • Expert trainer: Abhishek Sharma’s personal guidance

  • Strategic location: Laxmi Nagar, Delhi, easy acces

By the end, you’ll be able to run successful PPC campaigns, optimize ads for ROI, and confidently manage Google Ads for yourself or clients.