Master Pay-Per-Click Advertising with Google Ads

Unlock the full potential of Google Ads and drive measurable results for your business or career with our Google Ads PPC Course at MSA Digital Skills. Designed for beginners and professionals alike, this comprehensive course covers everything from setting up your first campaign to advanced optimization techniques.
Why Learn Google Ads?
Google Ads is one of the most effective online advertising platforms, enabling businesses to reach their target audience precisely when they are searching for products or services. Mastering PPC advertising can significantly enhance your marketing efforts and deliver high ROI.

Course Highlights

Introduction to Google Ads
- Overview of pay-per-click advertising
- Understanding the Google Ads ecosystem
Account Setup & Campaign Creation
- Setting up your Google Ads account
- Choosing campaign types: Search, Display, Shopping, Video, and App
Keyword Research & Targeting
- Tools and strategies for effective keyword research
- Understanding match types: Broad, Phrase, Exact, and Negative keywords
- Audience segmentation and targeting
Ad Copywriting & Design
Crafting compelling ad headlines and descriptions
Creating engaging visuals for display ads
Best practices for ad extensions
Budgeting and Bidding
Setting daily budgets and bid strategies
Understanding cost-per-click (CPC) and quality score
Performance Tracking & Analytics
- Using Google Analytics to measure campaign success
- Analyzing key metrics like CTR, CPC, and Conversion Rate
Generating actionable insights from reports
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Course Highlights
Hands-On Training
Gain practical experience by working on live campaigns. Our course includes real-world projects, assignments, and access to premium tools, ensuring you can confidently manage PPC campaigns after completion.
What is the MSA Digital Skills Google Ads course about?
This course from MSA Digital Skills is your fast-track to mastering Google Ads Pay-Per-Click (PPC) advertising, teaching you how to run ads that actually convert and optimize campaigns effectively.
Who is the trainer?
The course is taught by Abhishek Sharma, a digital marketing expert known for simplifying complex concepts into actionable steps.
Where is the institute located?
Classes are held at Laxmi Nagar, Delhi—a hub for learning and professional development in digital skills.
Who should take this course?
Beginners wanting to start a career in digital marketing
Business owners looking to grow online
Marketing professionals aiming to boost PPC campaign performanc
What will I learn With MSA Digital Skills?
Setting up Google Ads accounts and campaigns
Keyword research and targeting
Writing compelling ad copy
Budgeting and bidding strategies
Tracking performance and optimizing campaigns
How is this course different?
Unlike generic courses, this one focuses on practical, hands-on learning—you don’t just watch; you implement campaigns and see results in real time.
Why choose this course?
Unique approach: Simplified concepts + real campaigns
Expert trainer: Abhishek Sharma’s personal guidance
Strategic location: Laxmi Nagar, Delhi, easy acces
Outcome:
By the end, you’ll be able to run successful PPC campaigns, optimize ads for ROI, and confidently manage Google Ads for yourself or clients.